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UX Case Study 4

Website Redesign
BrainStim TMS
https://brainstimtms.com/

The clinic is at the forefront of mental health treatment by offering an innovative approach known as Transcranial Magnetic Stimulation (TMS) for patients battling depression and Obsessive-Compulsive Disorder (OCD). With the intention of expanding the reach and understanding of TMS, which remains relatively unknown due to its novelty, the clinic is committed to educating not only patients but also their families and referring physicians about the benefits and processes of this cutting-edge therapy. The goal is to redesign the existing website to serve as an informative and accessible platform, demystifying TMS and encouraging more individuals to explore and pursue this promising treatment option at the clinic. This initiative aims to enhance patient inflow by effectively communicating the value of TMS and supporting individuals on their journey to recovery.

My roles:

 

  • Conducted competitive analysis

  • Created user personas

  • Created user journey

  • Created user flow

  • Conducted expert review

  • Created information architecture

  • Wireframed

  • Couducted Usability testing

Goals:

 The goal is to transform the clinic's website into a comprehensive educational hub that elucidates Transcranial Magnetic Stimulation (TMS) therapy, thereby fostering awareness and acceptance among patients, their families, and healthcare providers. By presenting TMS as a viable and innovative treatment option, the website will aim to boost patient engagement and clinic visits, ultimately aiding more individuals in their path to mental health recovery.

Competitive Analysis

Personas

User Journey

User Flow

Information Architecture

Expert Review

On going project 

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©2022 by Mizuho Hasegawa

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