top of page

UX Case Study 3

Brand New App Design
YesLiberia, Inc (Non-profit)
https://yesliberia.org/
UX team of 4 designers & 2 developers

 

The organization is committed to supporting the children of Liberia, a nation striving to rebuild and grow. Recognizing the power of global solidarity, the goal is to forge lasting relationships with a compassionate international audience ready to contribute through donations, volunteering, and advocacy. To align with the digital habits of a mobile-first world, a dedicated team comprising UX designers, web developers, and organizational staff has embarked on developing a state-of-the-art mobile application. This initiative mirrors the objectives of the website, aiming to inform, engage, and facilitate action among supporters. The app is envisioned as a convenient, on-the-go platform that makes supporting the organization's vital work as accessible as possible, catering to the increasing number of users who prefer apps for social good engagement.

My roles:

 

  • Weekly meetings

  • Created desktop research questions

  • Conducted desktop research

  • Summarized research findings

  • Conducted donor research

  • Created persona

  • Created information architecture

Goal

Roadmap

Research Questions
 

Research Answers
 

Research Finding
 

Desktop Research
 

Market/Donor Research

Research Questions
 

Research Data
 

Personas
 

Empathy Map

User Journey

User Stories

User Flow
 

Information Architecture

Our comprehensive research revealed a crucial insight: the user base showed a marked preference for website interactions over app usage for making donations, diverging significantly from the organization's initial assumptions. This pivotal understanding led to the strategic decision to advise against app development, as it would not align with the users' preferences nor the organization's objectives. By presenting these findings to the staff, we steered the focus towards enhancing the website, which promised a greater return on investment. The organization embraced this data-driven recommendation, redirecting their efforts and resources into the website redesign, thereby investing in a solution that truly resonated with their audience's needs and behaviors.

  • Facebook
  • LinkedIn

©2022 by Mizuho Hasegawa

bottom of page